What is an Infographic
An infographic, or as they are formally called “Information Graphic” is basically exactly what it sounds like. They are highly visual representations of data, they take often complicated sets of data and break them down into easily comprehendible numbers and texts.
Infographic search popularity
Infographics have existed since about 2010 but they have only seen a sharp rise to popularity in recent years, this is rise in popularity happened about the same time when social media began to become very popular, which is not a coincidence.
I would argue that the reason these infographics got so popular around the time social media starting taking off is because info graphics are great pieces of content to share.
If you want people to look at your statistics content, you can either present in the traditional boring, visually unappealing and often times confusing format of regular graphs or you can put all of that data into something visually appealing like an infographic.
What do the rise in infographics mean for marketers?
People who present data via social media on infographics increase traffic by 12% on average than people who don’t.
To understand why this happens we must delve into the most complex part about human anatomy, the brain.
90% of information translated to the brain is visual and half of the brain is dedicated to a visual function.
For marketers this means that if you want people to remember the message you are trying to send to your customers you should use a picture. Visuals are also processed 60,000 times faster into the brain then text is.
Infographics also have a higher chance of going viral than do traditional ways of presenting data, in fact, 40% more people will respond to an infographic rather than plain text and that translates into more likes, shares and plus ones.
How will an infographic affect your businesses image
Infographics generally show that you are an expert in your field.
People see that you have taken a lot of complex information and translated it into something understandable and visually appealing and they will trust your product or service more.
Since infographics are receiving more and more clicks each day it is also a great way to boost SEO for your company
The take away
If you want to increase traffic to your website and display statistics and facts in an engaging and visually appealing way, infographics are the way to go.
With the continued rise in popularity of the info graphic as well as how useful of a tool it is for displaying information the business and marketing opportunities are limitless.