Pardot | 5 Types of Social Media Complainers

Pardot | 5 types of Social Complainers

Pardot | 5 types of Social Complainers


The Rise of the Infographic


What is an Infographic

An infographic, or as they are formally called “Information Graphic” is basically exactly what it sounds like. They are highly visual representations of data, they take often complicated sets of data and break them down into easily comprehendible numbers and texts.

Infographic search popularity

Infographics have existed since about 2010 but they have only seen a sharp rise to popularity in recent years, this is rise in popularity happened about the same time when social media began to become very popular, which is not a coincidence.

I would argue that the reason these infographics got so popular around the time social media starting taking off is because info graphics are great pieces of content to share.

If you want people to look at your statistics content, you can either present in the traditional boring, visually unappealing and often times confusing format of regular graphs or you can put all of that data into something visually appealing like an infographic.

What do the rise in infographics mean for marketers?

People who present data via social media on infographics increase traffic by 12% on average than people who don’t.
To understand why this happens we must delve into the most complex part about human anatomy, the brain.

90% of information translated to the brain is visual and half of the brain is dedicated to a visual function.

For marketers this means that if you want people to remember the message you are trying to send to your customers you should use a picture. Visuals are also processed 60,000 times faster into the brain then text is.

Infographics also have a higher chance of going viral than do traditional ways of presenting data, in fact, 40% more people will respond to an infographic rather than plain text and that translates into more likes, shares and plus ones.

How will an infographic affect your businesses image

Infographics generally show that you are an expert in your field.

People see that you have taken a lot of complex information and translated it into something understandable and visually appealing and they will trust your product or service more.

Since infographics are receiving more and more clicks each day it is also a great way to boost SEO for your company

The take away

If you want to increase traffic to your website and display statistics and facts in an engaging and visually appealing way, infographics are the way to go.

With the continued rise in popularity of the info graphic as well as how useful of a tool it is for displaying information the business and marketing opportunities are limitless.


The old marketing paradigm.

Has social media replaced traditional marketing?

Since the dawn of social media marketing, blogging and the inbound marketing in general people have been asking one question “Is traditional marketing dead?” The answer to this is not simple nor is it black and white.

 In general I would say yes traditional marketing in the sense that we used to know it is dead, TV ads, billboards and newspaper advertisements will quickly become a thing of the past simply because people don’t have to look at them anymore.

It seems that traditional marketing is being replaced by permissions based social media advertisements. Instead of marketers bombarding potential customers with ads they are now being forced to create content that consumers actually want to see.

We are even starting to see this in television, a perfect example is dish networks “The Hopper.” The Hopper is a device that records TV shows and plays them back without the commercials.

Once this becomes mainstreamed (and it will) it will mean that one of the biggest advertising outlets companies have will be essentially obsolete.

The Hopper is only a microcosm of a much larger trend that will eventually become very standard in the new inbound marketing world. Allow marketing is going through an enormous change right now, people in the industry shouldn’t be scared.


The death of the old marketing system, not necessarily traditional marketing.

The death of traditional marketing does not mean the death of all marketing in fact it means quite the opposite.

The old traditional marketing jobs will simply be replaced by new inbound (social media) positions, marketing and marketing jobs are not going away they are simply being changed by social media.

This death of traditional marketing is actually of enormous benefit to all customers. In the past customers were forced to sift through a barrage of constant information about products, 90% of which they did not care about.

In the old traditional system customers had an information overload and this caused good products that certain customers might actually want to get lost in the clutter of it all.

With the new inbound system, social media is allowing customers to tune out all of the irrelevant information about products they don’t want and choose to receive information about products that they might be interested in.

For example in an outbound marketing world, a customer who is looking for a specific ca (lets say a sedan) would be getting information from TV, newspapers and magazines about Trucks, Sports cars and Jeeps .

Now in an inbound marketing world the customer can tune out all of the other information systems and simply search for relevant information through social media. 

The take a way

Traditional marketing isn’t necessarily dead but the marketing landscape has been altered dramatically. For the time being TV, Radio and Newspaper will continue to be important tools in a marketers arsenal but not as important as they used to be.Image


Twitter customer service handles, who uses them and why your business needs one.


By John Pherson

Twitters myriad of uses
Twitter was created for the sole purpose of sharing status updates with friends, little did the founders of Twitter know that it would evolve into so much more. The social networking site has made enormous gains in usership and, more importantly, how it is used.

The flexibility of Twitters platform allows it to be used for a myriad of different ways, people can create accounts to “live tweet” events, share information about storms and even address customer concerns. These accounts dedicated to customer service are simply called “customer service handles” and they are growing in popularity among businesses and consumers.

A recent study by simply measured showed that 30% of the top 100 US brands have twitter handles dedicated to customer service. The same study found that professional Twitter handles dedicated to customer service received 198,000 and on average sent out 82,000 responses.

That means that if you are a consumer you have a 41% chance of getting a response if you tweet at a customer service Twitter handle. From a personal standpoint I feel that tweeting at a customer service handle is much easier than sending an email or calling but I don’t know how effective it would be at getting a problem solved.

Controlling social sentiment
Controlling social sentiment and brand image are the two best things any business can use a customer service handle for. By creating an account that users can complain to, a business redirects all of the negative sentiment that would be sent to its normal major brand account to the customer service handle.

Also, if a brand can incentivize disgruntled customers to complain to the customer service handle by responding to all of the tweets directed at that account, they can build up an image of a company that gives great customer service.

In a recent study by Maritz Research, 39.7% said that after a customer service handle responded to their tweet they felt “somewhat satisfied” and 34.7% felt, “very satisfied.”
Xbox has even started using their customer service handle to give real time technical support. Obviously Microsoft can’t solve larger more complicated issues regarding the gaming council, but in some occasions Xbox has solved some technical issues via tweeting.

The take away
Getting a customer service handle could be incredibly useful for some businesses. The most important thing about customer service handles are their ability to divert negative sentiment away from a business’s main Twitter account. I don’t think this type of customer service will ever replace traditional customer service methods but it is a useful, and some would say indispensable, tool for controlling the social sentiment of your brand.